Under the Ground Design System
Led and built Under the Ground — a unified internal design system for WISH WORK.
Lead Product Designer
1 Year
8 (Hybrid, 5 Remote)
Web
The Problem
As Wishwork scaled, internal UI decisions became increasingly inconsistent across products. Different products evolved at different stages, which led to fragmented patterns in layout, components, and interaction design. As a result, onboarding new designers required extensive manual explanation of brand logic, past decisions, and hidden constraints that were not documented anywhere. There was no unified structure to guide redesign efforts or support future product growth, which made every new feature or product feel like a separate design exercise rather than part of a cohesive system.
The Goal
To build a scalable internal design system that preserved brand identity, improved consistency, and enabled faster iteration.
Build a scalable internal design system
Preserve brand identity across products
Improve consistency in UI components
Enable faster design iteration
Brand & Foundations
Color Tokens
Primary
Text
Surface
Typography Scale
Heading
Body Text
CaptionSpacing System
8px
16px
24px
Atomic Structure
The system was structured using layered hierarchy:
Tokens
Atoms
Molecules
Organisms
Templates
Pages
[Underground Layers Diagram]
Components
Reusable components extracted from audited screens, including states and naming conventions, built inside Figma.
January 2025
Documentation
Shared naming conventions and structured Figma library to ensure consistency and handoff clarity.
[Documentation Screenshot]
Outcome
Higher visual consistency
Faster onboarding
Structured redesign capability
Future-proof foundation