PAYA
Paya
Paya is a carpet e-commerce platform designed for browsing, purchasing, and exploring structured product catalogs.
Alongside standard shopping flows, the platform supported bulk ordering and collaboration for business clients, enabling high-volume purchases and email-based coordination. A dedicated catalog system was also designed to improve product discoverability across large collections.
Role
UI/UX Designer
Tools
Figma
Timeline
2022
Platform
Web . Mobile

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overview
A structured way to explore and buy carpets online
The project was designed to make large carpet collections easier to explore through clear categorization and advanced filtering by color, size, material, and price. Alongside the e-commerce experience, a custom catalog system was created to showcase products in a more visual and structured way, helping users discover and compare collections before making a purchase. To support the business behind the platform, a custom admin panel was also designed for managing products, categories, and catalog content through a more flexible workflow.

Sample of custom cataloge
Search & Discovery
Finding the right carpet with less effort
Because the platform contained a large number of products, filtering became a key part of the experience. Users could narrow down results based on color, size, material, and price, making it easier to compare options and discover relevant products.
Filtering options
Admin Panel
Building tools for the business behind the store
In addition to the customer-facing experience, a custom admin panel was designed to help the business manage products, categories, and catalog content. The dashboard was tailored to the client`s workflow rather than relying on a generic e-commerce management system.

A glimpse of the custom admin panel
Bulk Orders
Supporting large-scale purchases and business collaboration
The platform also supported bulk ordering, allowing users or businesses to place large-volume purchases (e.g. 100+ items). Communication and coordination for these orders were handled through an email-based workflow.
Whole Salers Process